Last year, sophomore Thatcher Downard walked into school with an extra spring in his step. Sporting a Supreme Box Logo Hooded Sweatshirt from a 2016 fall/winter release, paired with a black backpack embossed with the Supreme logo in silver, the war eagle briskly strolled through the courtyard with his buddies.

Over the past decade, brands such as Supreme have thrived. Supreme issued a statement boasting a net worth of one billion dollars last year, and the tiny red box label with the signature font proclaiming “Supreme” has risen to become one of the world’s most recognizable logos. Out of New York, Supreme has always stood for grit and Americanism, and its fans are equally as resilient as the brand itself, often waiting over twenty-four hours on the streets for a weekly release.

At Rogers Heritage High School, avid patrons of the brand, like Thatcher Downard and Kossy Harrod, are devoted to participating in the Supreme releases via the online website. These weekly releases are commonly referred to as “drops”, and persist throughout all four seasons of the year. Kossy and Thatcher are always eager for these drops to come around.

Kossy is a huge fan of Supreme, frequently wearing his white Supreme socks, olive green beanie, or his go-to Araki for Supreme rose t-shirt. For him, the quality and creativity the brand is known for is everything. “The quality of Supreme items are superior, and the hype around it helps to introduce other kids to it as well,” said Kossy.

Aware of just how rare these items are, Kossy touched on how wearing them affects his confidence. He said, “I feel like it gives me a chip on my shoulder, just knowing people could hate the fact that I own something that possesses the worth that Supreme items do.” Facing adversity and trash talking for wearing these pieces, Kossy proved resilient. “I don’t care how others perceive me, and I feel really good about myself when I’m wearing these things, because I really love them.”

Kossy’s best friend, Thatcher, is also in love with the brand as a reseller. “After you’re in the reselling game for a while, you begin to grow the eye for what investments are worth it,” he said. Thatcher has been into the reselling game since the summer of 8th grade, when he made his first big purchase: A 2015 pair of the Jordan 1 “Chicago” colorway.

Whether it’s buying or reselling, Supreme is making intense rounds in the evolving world of fashion.